Audience Insight

Deep Needs

All our innovation processes and ideas begin with a rich understanding of your audience. We provide comprehensive qualitative and quantitative research into your present and prospective supporters, including segmentation, profiling and attitudinal analysis. But we don’t stop there.

No-one better describes a person’s needs and motivations than the person themself – so we use video research methodologies to let your supporters speak to you in their own words.

What is insight?

A discovery about the underlying motivations that drive people’s actions.

An unrecognised fundamental truth about people

A new way of viewing your supporters’ worlds that allows us to re-examine existing conventions and challenge the same old starting points and assumptions.

Our insight methodology will create the building blocks you need to create lasting campaigns with human need at the centre.

Sensitivity

Whether it’s asking families how they live with dementia, or what someones experience is of diabetes, or how people feel about homelessness, we carry out all our research sensitively and sympathetically.

Creating a safe and trusting environment where audiences can share their hopes, dreams, worries and fears enables us to mine those nuggets of insight gold.