Full Innovation Cycles

What is this?

Our Full Innovation Cycle experience creates a new and unique Fundraising proposition from scratch.

At the end of our tried-and-tested 16-week methodology, you will have a new audience-led proposition ready for creative development and media planning. The idea has been rigorously tested with your target audience.

If your Individual Giving portfolio relies on a generic case for support pitch that only works in dialogue channels, we can help. If your Public Fundraising portfolio has no Rising Stars - we can help.

We work mostly with Community, Mass Participation, Individual Giving, Innovation and Public Fundraising teams.

New products we have co-created with clients have raised millions of pounds and motivated hundreds of thousands of new donors to give.

How Dementia UK raised £ Millions

How we do it

Our proven method takes you through nine structured stages to elevate your product development to a higher level.

  • We work with you to set an ambitious 5-year goal, define the target audience, and secure buy-in from key stakeholders.

  • Conduct qualitative research in tele-depth interviews to understand your audience's pain, gains, and needs.

  • Create a high volume of ideas to solve their problems by engaging your colleagues and experts.

  • Shortlist and agree the territories to take into our rapid prototyping methodology.

  • Co-create, pivot and stretch through qualitative, quantitative, and smokescreen testing.

  • We aim to maximise your learning and engagement throughout our work with your project team.

    Why work with us?



    Instead of having:

  • No new ideas

  • No idea how to test in a lean way

  • No confidence to innovate

  • Big pressure to find a win

    Our Full Cycle customers are:

  • Overflowing with new ideas

  • Know how to prototype and test quickly

  • Much more confident in how to innovate

  • Delivering wins and impact to boost their careers

  1. We get results. Our fundraising products work and we guarantee you will have a unique fundraising idea you will want to launch

  2. Senior Stakeholder buy-in is assured as they are involved throughout at key touchpoints

  3. We have deep charity experience having worked with and for many different organisations. Our new products are rooted in both ambition and pragmatism.

  4. Our clients give us amazing feedback. Read our Wall of Love here

Some of our Full Cycle clients

Dementia UK
Dementia UK wanted to increase their offerings to supporters in the community and physical challenges space. We ended up creating the biggest single Facebook Fundraiser with them. Find out more

Mental Health UK

Mental Health UK have a growing Individual Giving portfolio but only one reliable campaign bring in new committed givers via Direct Debit. Our new campaign is delivering outstanding results after only two months. Read more here

Diabetes UK

The Mass Participation and Events team at Diabetes UK engaged Flying Cars to develop a walking proposition and series that would grow their portfolio and impact. The goal was to mobilise thousands of people and raised millions of pounds in the process. Read more here

Dogs Trust

Dogs Trust were looking for a new scalable and fun fundraiser to engage primary schools.
‘Working with Flying Cars has been an absolute pleasure. One of their standout qualities is their unwavering commitment to put the audience at the centre of everything they do.

I highly recommend them to any organisation looking to drive meaningful change and learn more about the world of innovation. With the help of Flying Cars, we now have super strong new schools fundraising proposition, which Dogs Trust are super excited to deliver.’ Peter Minogue, Innovation Manager

Find out how we can help your charity.

Complete the form below, tell us what you need, and hit submit. We’ll then contact you to arrange a call to discuss how we can help!